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SMS is located in the Business & Community Services building on the University of Northern Iowa's Campus in Cedar Falls, IA. Our staff consists of highly skilled project managers with years of research and industry experience. Additionally, our university affiliation provides access to a deep pool of talented faculty consultants, as well as name recognition and credibility among research participants. Our Director has earned the Marketing Research Association’s prestigious PRC—Professional Researcher Certification—at the Expert Level. The Certification signifies this individual has met a stringent set of criteria and possess the knowledge and practical experience in marketing research necessary to earn this credential.

Christy Ryken

A marketing research professional with over 21 years of experience, Christy Ryken has a successful record of leading teams in development, administration, and presentation of market research and analysis projects for business clients across multiple industries. As Director, her primary responsibilities include construction of client proposals and methodologies to address specific research needs, administration of primary and secondary research techniques, analysis and interpretation of data findings, and final documentation and presentation. Christy is also highly experienced in the development and implementation of technology-based research strategies such as custom web surveys and online research panels.

Christy holds a B.A. degree in Marketing and a Certificate in International Business from the University of Northern Iowa. She has been employed with Strategic Marketing Services since 1998, and formerly worked in the healthcare industry. Christy has been a member of the Insights Association since 2005 and earned Professional Researcher Certification at the Expert level in October of 2006.

Contact: christy.ryken@uni.edu
Contact Christy Ryken today.

Chelsea Morrison

Chelsea Morrison is a Program Manager for Strategic Marketing Services. Chelsea’s primary responsibilities include administration of primary and secondary research, analysis and interpretation of data findings, compilation of final reports, and the presentation of results. She brings experience in providing market analysis and business intelligence to small business owners and entrepreneurs through her previous position at the University of Northern Iowa’s Center for Business Growth & Innovation.

Chelsea holds a B.A. degree in Business Administration with a concentration in Management from Wartburg College. Chelsea has been a member of the Insights Association since 2016 and earned Professional Researcher Certification at the Expert level in August of 2019.

Contact: chelsea.morrison@uni.edu
Contact Chelsea Morrison today.

Janell Crow

Janell Crow is a Program Associate for Strategic Marketing Services. Janell's duties are to assist with primary and secondary research and data analysis. Janell also provides financial oversight to existing grants and other sources of revenue, develop annual budget and she is also responsible for ensuring milestones and reporting are documented and expenditures are in compliance for all programs and funding. Prior to joining Strategic Marketing Services Janell had extensive experience in the financial industry.


Janell holds a B.A. degree in Business Administration from the University of Northern Iowa

Contact: janell.crow@uni.edu
Contact Janell Crow today.