Christy Ryken has been with Strategic Marketing Services — part of the UNI-affiliated Business and Community Services team — since 1998, becoming director in 2017. She is a passionate, insightful and client-focused professional with more than 25 years of experience leading teams in development, administration and presentation of market research and analysis projects.

Ryken is a skilled qualitative interviewer and moderator that easily develops genuine and productive connections with research participants while providing insightful post-interview/session key findings. Additionally, she adeptly translates quantitative data into meaningful intelligence and has excellent communication skills, easily reporting and presenting project results to clients.    

Christy holds a B.A. degree in Marketing and a Certificate in International Business from the University of Northern Iowa. Christy has also been a member of the Insights Association since 2005 and earned Professional Researcher Certification at the Expert level in October of 2006.