Moving your Organization Forward
How much do you know about your market? Do you know how customers interact with your products, your services and your brand? What about your competitors' products and brands? Strategic Marketing Services can help your organization deepen your market intelligence so you can craft business strategies that will improve your products and services, and even your customer relationships.
Market Intelligence involves gathering information from a wide variety of strategically chosen resources to provide a reliable and comprehensive backdrop for confident decision making. Key components of Market Intelligence include: Competitor Intelligence, Product Intelligence, Customer Intelligence and Strategic Intelligence. Each of these areas can be a discipline in and of itself. However, their true power comes from the integration of all.
At Strategic Marketing Services, we understand that market intelligence is created, not collected. What we collect is information; what we deliver is intelligence.
Customer Intelligence
Customer intelligence that is regular, repeatable and capable of exposing trends year after year gives you the insight to make the modifications necessary to satisfy, retain and build your customer revenues. Especially, enabling you to influence your customer loyalty.
Product Intelligence
Product/Service intelligence provides insight relative to customer perceptions and experiences, industry requirements and trends, and vertical market attractiveness. This influences your decisions in developing or launching a new product/service, or modifying an existing offering.
