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Strategic Marketing Services has over 20 years of experience providing business-to-business (B2B) and business-to-consumers (B2C) market research services to businesses. While most of our projects historically have been B2B, we are highly skilled and experienced with B2C studies. At SMS, we understand the differences between these markets and how they impact the design and implementation of research studies. As a full-service market research firm, we create customized research strategies designed to meet the unique needs of our clients. Whether your organization needs B2B or B2C research services, SMS delivers the business intelligence you need to make wise decisions.

Primary Markets

Market research plays a significant role in product/service development and should be applied to all stages of product life cycle from concept to maturity. Whether you are developing new products or services or modifying existing ones so they appear new,  product/service research should encompass the entire customer value proposition, not just the product or service alone. While this may sound easy, in reality the process is very difficult with success dependent on quality customer and competitor intelligence.

The process requires thoroughness and a series of benchmarks throughout the process. These benchmarks help an organization assess whether the expensive and time consuming product/service development process should be continued. Additionally, both customers and prospective customers should play a vital role in the product development process with evaluations conducted at concept, prototype and final product stage.

Strategic Marketing Services has vast experience with the following products and services:

  • Appliances
  • Banking
  • Building Automation / Environmental Controls / Fire & Life Safety Systems
  • Castings
  • Forklifts
  • Healthcare / Senior Care
  • Office Furniture
  • Publishing
  • Software
  • Tools
  • Tractors
  • Utilities

Strategic Marketing Services is available to assist your organization with your product or service development research needs. We are highly experienced in helping organizations conduct research throughout all stages of the product life cycle.

Secondary Markets

Before you enter a new market or offer a new product, it's always wise to test vertical market segment attractiveness. Strategic Marketing Services has vast experience conducting market attractiveness studies and many other types of research studies across numerous B2B vertical markets.

SMS is highly skilled conducting research in the following vertical markets:

  • Agriculture
  • Commercial Office
  • Education
  • Financial Services
  • Healthcare
  • Government
  • Hospitality / Entertainment
  • Manufacturing
  • Technology
  • Transportation
  • Utilities