Geographic Markets

Strategic Marketing Services has experience conducting both domestic and international research studies in multiple languages. Our affilication with the University of Northern Iowa provides SMS with access to foreign language experts for quick and professional survey translation. Our experts have assisted us with survey and response translation for studies conducted in Canada and throughout Europe.

Geographical market segmentation is also an important aspect of many market research studies. SMS is experienced in applying GIS software solutions to present research data spacially for enhanced data evaluation and presentation. This technique can be especially helpful for geographical market attractiveness studies, sales territory evaluations, distribution issues and site selection.

 

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