Dynamic markets often require tactical adjustments and swift action; but in order to execute successfully, organizations need to have good strategic intelligence. Strategic intelligence provides executive management with in-depth and actionable insight for decision-making involving marketplace trends, opportunities and threats, as well as achieving competitive advantage and forming strategic alliances.
Specifically, strategic intelligence involves collecting, processing, analyzing and disseminating marketplace data, often from market research-related activities like strategic planning, market characterization studies and strategic opportunity assessments such as market penetration, market development, product/service development and diversification. This type of customized intelligence approach best supports an organization's unique business challenges and offers the best opportunity for long-term organizational success. Don’t be out-maneuvered by your competitors; start collecting strategic intelligence to stay one step ahead.
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