It’s fundamental. If your organization is customer driven, then you study your customers’ behavior and your measure your customers’ opinions. Zeroing in on what your customers truly want and need is a critical component of any market intelligence undertaking. Strategic Marketing Services offers a wide array of qualitative and quantitative customer intelligence services such as Voice of the Customer (VOC) studies, ongoing customer satisfaction programs and proprietary customer panels. Customer intelligence not only allows you to understand how your customers percieve your organization and identify their needs, but also uncovers potential market segmentation information.
How customers think and behave can drive all facets of your organization’s marketing process. Customer intelligence that is regular, repeatable and capable of exposing trends from year to year enables your organization to make the vital improvements necessary to satisfy, retain and build revenues from your customers.
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