Product/service development or extension is only successful if the features and functionality meet customer wants, needs and expectations. Strategic Marketing Services can provide assistance to your organization whether you are developing or launching a new product, or simply refining and improving an existing offering. A product or service evaluation study provides intelligence relative to customer perceptions and experiences, industry requirements and trends and vertical market attractiveness.
Our customized research methodologies and in-depth analysis allow your organization to identify product or service features and functionality customer’s value and assess overall product competitiveness. Gaining insight based on customer experiences with your products or services is essential for quality improvements and increasing customer satisfaction.
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