Market Intelligence involves gathering information from a wide variety of strategically chosen resources to provide a reliable and comprehensive backdrop for confident decision making. Key components of Market Intelligence include: Competitor Intelligence, Product Intelligence, Customer Intelligence and Strategic Intelligence. Each of these areas can be a discipline in and of itself. However, their true power comes from the integration of all.
At Strategic Marketing Services, we understand that market intelligence is created, not collected. What we collect is information; what we deliver is intelligence.