Marketing Intelligence

What we collect is information; what we deliver is intelligence.

How much do you know about your market? Do you know how customers interact with your products, your services and your brand? What about your competitors' products and brands? Strategic Marketing Services can help your organization deepen your market intelligence so you can craft business strategies that will improve your products and services, and even your customer relationships.
Market Intelligence involves gathering information from a wide variety of strategically chosen resources to provide a reliable and comprehensive backdrop for confident decision making. Key components of Market Intelligence include: Competitor Intelligence, Product Intelligence, Customer Intelligence and Strategic Intelligence. Each of these areas can be a discipline in and of itself. However, their true power comes from the integration of all.
At Strategic Marketing Services, we understand that market intelligence is created, not collected. What we collect is information; what we deliver is intelligence.
Strategic Intelligence
Dynamic markets often require tactical adjustments and swift action; but in order to execute successfully, organizations need to have good strategic intelligence.
Customer Intelligence
It’s fundamental. If your organization is customer driven, then you study your customers’ behavior and your measure your customers’ opinions.
Product Intelligence
Product/service development or extension is only successful if the features and functionality meet customer wants, needs and expectations.
Competitive Intelligence
Business competition forces organizations to innovate, improve and grow and Competitive Intelligence is what empowers organizations to beat their competition.