About Us

At Strategic Marketing Services, we understand that marketing intelligence is created, not collected.

SMS is located on the campus of the University of Northern Iowa's College of Business Administration in Cedar Falls, IA. Our staff consists of highly skilled project managers with years of research and industry experience. Additionally, our university affiliation provides access to a deep pool of talented faculty consultants, as well as name recognition and credibility among research participants. Two principal members of SMS’s respected staff have earned the Marketing Research Association’s prestigious PRC—Professional Researcher Certification—at the Expert Level. The Certification signifies that these individuals have met a stringent set of criteria and possess the knowledge and practical experience in marketing research necessary to earn this credential.


For us, nothing is more invigorating than seeing our clients use intelligence in successful ways.

Program Manager
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